Our Team.
Helen Keller was right, together is better than alone.
Co-Founder + CEO
Margarite Smuts
/mɑ́ːgərɪ́jt/
Being of European descent in South Africa instilled in Margarite a profound appreciation for both Western values and African traditions. Motivated by this cultural fusion, she co-founded VIAAD to provide equal access to quality consumer goods for people from all regions, while maintaining affordability. Margarite is committed to democratising access to diverse offerings and fostering opportunities for all. She is both creative and analytical, which enables her to strategically drive VIAAD towards breaking barriers.
Born in
South Africa
Lives in
South Africa/Germany
Speaks
Afrikaans, English, German and Dutch
Quote I live by
What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others.” - Nelson Mandela
Can’t live without
My Kindle
Co-Founder + CCO
Sergio Rodrigues
/ˈsɛr.d͡ʒo/
Sergio has a passion for meeting new people and immersing himself in diverse cultures, which fuels his daily work. He is committed to leveraging his expertise and constantly strives to bring diverse offerings to global markets, fostering opportunities that resonate locally. Every deal he brokers and every relationship he establishes moves VIAAD towards a world where excellence and opportunity are seamlessly integrated. As a co-founder of VIAAD, he utilises his robust CPaaS background and love for communication in all its forms to excel in his role as CCO.
Born in
South Africa
Lives in
Jersey, Channel Islands
Speaks
Afrikaans, English, German, Portuguese
Quote I live by
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” - Abraham Lincoln
Can’t live without
Powerbank + Wired Headphones
Co-Founder + COO
Roland Berry
/rə́wlənd/
Roland holds degrees in Quantitative Finance and Mathematical Science and is currently completing a postgraduate thesis in Financial Analysis and Portfolio Management. With a talent for connecting people and fostering strong relationships, Roland excels at building partnerships that benefit all involved. His ultimate goal is to make a meaningful impact, particularly in the lives of those less fortunate.
Born in
South Africa
Lives in
South Africa
Speaks
Afrikaans, English
Quote I live by
"There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self."
Can’t live without
Headphones and a portable speaker with good music
Co-Founder + CEO
Margarite Smuts
/mɑ́ːgərɪ́jt/
Being of European descent in South Africa instilled in Margarite a profound appreciation for both Western values and African traditions. Motivated by this cultural fusion, she co-founded VIAAD to provide equal access to quality consumer goods for people from all regions, while maintaining affordability. Margarite is committed to democratising access to diverse offerings and fostering opportunities for all. She is both creative and analytical, which enables her to strategically drive VIAAD towards breaking barriers.
Born in
South Africa
Lives in
South Africa/Germany
Speaks
Afrikaans, English, German and Dutch
Quote I live by
What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others.” - Nelson Mandela
Can’t live without
My Kindle
Co-Founder + CCO
Sergio Rodrigues
/ˈsɛr.d͡ʒo/
Sergio has a passion for meeting new people and immersing himself in diverse cultures, which fuels his daily work. He is committed to leveraging his expertise and constantly strives to bring diverse offerings to global markets, fostering opportunities that resonate locally. Every deal he brokers and every relationship he establishes moves VIAAD towards a world where excellence and opportunity are seamlessly integrated. As a co-founder of VIAAD, he utilises his robust CPaaS background and love for communication in all its forms to excel in his role as CCO.
Born in
South Africa
Lives in
Jersey, Channel Islands
Speaks
Afrikaans, English, German, Portuguese
Quote I live by
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” - Abraham Lincoln
Can’t live without
Powerbank + Wired Headphones
Co-Founder + COO
Roland Berry
/rə́wlənd/
Roland holds degrees in Quantitative Finance and Mathematical Science and is currently completing a postgraduate thesis in Financial Analysis and Portfolio Management. With a talent for connecting people and fostering strong relationships, Roland excels at building partnerships that benefit all involved. His ultimate goal is to make a meaningful impact, particularly in the lives of those less fortunate.
Born in
South Africa
Lives in
South Africa
Speaks
Afrikaans, English
Quote I live by
"There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self."
Can’t live without
Headphones and a portable speaker with good music
